| Common Name | Beautyberry 'Magical Amethyst' |
| Family | Adoxaceae |
| Genus | Callicarpa |
| Species | Bodinieri |
| Variety | Magical Amethyst |
| Origin | China, Vietnam |
| Blooming | Late summer, berries persist into winter |
| Leaf Color | Green with purple veins/undersides, yellow in autumn |
| Sunlight | Half-shade / Sun |
| Category | Outdoor plants |
| Pet Friendly | No |
Well-drained loam, tolerates clay and alkaline soils; avoid waterlogged conditions.
Water regularly during establishment; drought tolerant once mature. Reduce watering in winter dormancy.
Full sun required for maximum berry production; partial shade tolerated in hot climates
Apply balanced slow-release fertilizer in early spring before new growth begins.
Prune hard in late winter to encourage vigorous shoots and berry formation next season.
These are the insects and pathogens that commonly interact with this plant, including pests, parasites, and organisms typically associated with its care.
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