| Common Name | Purple Giant Beautyberry |
| Family | Lamiaceae |
| Genus | Callicarpa |
| Species | Bodinieri |
| Variety | Magical Purple Giant |
| Origin | China |
| Blooming | Late summer flowers, berries mature in autumn. |
| Leaf Color | Dark green turning yellow in fall |
| Sunlight | Half-shade / Sun |
| Category | Outdoor plants |
| Pet Friendly | No |
Rich, well-drained loamy soil tolerant of various pH levels
Regular watering during establishment. Drought tolerant once mature. Reduce in winter dormancy.
Full sun to partial shade for best berry production and color retention
Apply balanced slow-release fertilizer in spring before new growth emerges
Prune in late winter to maintain shape and encourage vigorous flowering for berries
These are the insects and pathogens that commonly interact with this plant, including pests, parasites, and organisms typically associated with its care.
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