| Common Name | Japanese Beautyberry |
| Family | Lamiaceae |
| Genus | Callicarpa |
| Species | Rubella |
| Origin | China / Japan |
| Blooming | Small white flowers in late summer, berries persist into winter |
| Leaf Color | Green to yellow autumn foliage |
| Sunlight | Half-shade / Sun |
| Category | Outdoor plants |
| Pet Friendly | No |
Well-drained loamy soil, slightly acidic to neutral pH tolerated
Keep soil consistently moist during growing season, reduce significantly when dormant in winter
Requires full sun for maximum berry production and coloration; tolerate partial shade in hot climates
Apply slow-release balanced fertilizer in early spring before new growth emerges
Prune after flowering or in late winter to maintain shape and remove dead wood
These are the insects and pathogens that commonly interact with this plant, including pests, parasites, and organisms typically associated with its care.
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